ACT with Courage Exhibition 2025
Discover the Power of Creativity for Good
Step into the ACT with Courage exhibition — a global showcase of creative courage, where ideas spark change and campaigns inspire action.
In 2025, 100 campaigns, developed by 74 agencies across 32 countries, come together to highlight how bold communication can tackle today’s most urgent social and environmental challenges.
Visitors are encouraged to take part and raise their voices with courage by voting for their favourite campaigns all week long.
Four Themes, One Purpose
Visit the online exhibition. You are the Jury. Vote with Courage!
PARTICIPATING AGENCIES IN 2025 EXHIBITION!
Welcome to The Lions Sustainability Hub
Co-curated by ACT Responsible and Lions, the Hub is the Festival’s central destination for delegates passionate about building a sustainable future for our industry.
Home to the ACT Responsible Exhibition, the Hub also hosts a diverse lineup of partners, programming, and experiences — all designed to inform, inspire, and equip you to take practical action in your creative role.
16-20 June daily Programme
Step into the role of a juror at Cannes Lions with ACT Responsible! vote for their favourite campaigns throughout the week — a chance to raise your voice with courage and support creativity that makes a difference.
Debussy Foyer, The Palais (badge required)
Guided tours. Join the ACT Responsible and Lions teams every day for a special guided tour of the Hub. Discover the stories behind the campaigns and explore how creativity can drive change.
Debussy Foyer, The Palais (badge required)
Immerse yourself in the EverGrow Greenhouse, a unique interactive experience to explore the UN Global Compact’s CMO Blueprint for Sustainable Growth and discover its real-world impact. Meet the UN team in the Hub to connect and grow together.
Debussy Foyer, The Palais (badge required)
🕐 2-4pm Mon-Wed
Live from the Studio
Catch purpose‑driven thinker Thomas Kolster live from the Hub each day as he hosts the MyACT Daily Show, shining a spotlight on the most compelling ideas, voices, and campaigns in our community. Unique opportunity to share your perspective, and meet the brains behind the work.
📆 16 June 
11.30am – 17 June 1pm – 18 June 10.30am – 19 June 11am
Debussy Foyer, The Palais (badge required)
Powerful Collaborations for Positive Change. Join marketers Sadie Thoma from Google and Béatrice de Noray from Bel, alongside Thomas Kolster & Laurent Dumouchel, Chief Growth Officer at Ipsos, for a pivotal conversation on how strategic collaborations can accelerate impact.
📆 17 June 12pm
Debussy Foyer, The Palais (badge required)
Can Brands Stay Human in the Age of AI? Join us for a thought-provoking discussion on how artificial intelligence is reshaping brand communication. Discover how companies can maintain a human touch through expert insights, interactive workshops, and peer networking.
📆 18 June 1pm
Debussy Foyer, The Palais (badge required)
Highlights Invitation
Open House For Good – A special moment celebrating inclusivity, collaboration and inspiration ! You are all welcome to discover the ACT Exhibition and vote for your favorite campaigns. The doors will be open by special guest Oskar Metsavaht, Brazilian artist, fashion designer, founder of Osklen, and UNESCO Goodwill Ambassador for Sustainability.
📆 Wednesday, June 19th –
🕐 2.30pm – 4.30pm
Lions Sustainability Hub (no badge required) – Meeting Point: Steps of the Cannes Tourist Office
ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good 2024.
Thursday, June 19th
🕐 5pm – 6.30pm
RTL Beach (no badge required)
We are an international non-profit organization. We believe in the power of advertising to inspire positive change.
We bring together a global community of agencies, brands, NGOs, and institutions committed to using creativity as a force for good.
At the heart of our mission are five guiding values: courage, purpose, integrity, respect, and trust.
Because when communication is led with courage and purpose, it can truly help change the world.
where to find us in cannes
Lions Sustainaility Hub, Debussy Theater, Palais des Festivals et des Congrès de Cannes – 1 Bd de la Croisette, 06400 Cannes
