Monday
We Are All Immigrants
2024-06-17
2:15pm - 2:45pm
In this session led by Jerzy Holub, Director of Area Marketing at Mastercard, alongside Agnieszka Holland, acclaimed Film Director, and Jana Shostak, Polish-Belarusian Activist and Artist, explore the intersection of art, advertising, and the global issue of mass migration. Delve into discussions on recognizing migrants as assets, leveraging creative thinking to address migration challenges, and understanding the impact of film and creativity on public perceptions of migration.
- Terrace Stage, The Terrace
Insert Your Preferred DE&I Title Here
2024-06-17
1:30pm - 2:00
Join Amani AI-Khatahtbeh, Founder of Muslim Girl, for a masterclass in the power of visual storytelling, to position a brand in the zeitgeist by taking a stance. For many, Diversity, Equity and Inclusion efforts have become one-dimensional ‘check lists’ of token placeholders, but are we really using our creativity to its fullest potential for DE&I’s intended purpose?
Amani AI-Khatahtbeh, Founder, Muslim Girl
- Terrace Stage, The Terrace
Four Climate Supertrends That Will Shape the Future of Creativity
2024-06-17
1:00pm - 1:30pm
Join Clean Creatives for an insightful session to understand how your agency, brand, and community can position themselves in the context of the next decade of the climate transition, and be a part of meaningful solutions.
Duncan Meisel, Executive Director, Clean Creatives
- Forum, The Palais
Changemakers: See It, Be It Edition
2024-06-17
12:45pm -1:15pm
Join Nonthaporn Ketmanee, Senior Creative Director, Publicis Groupe Hong Kong; Jessica Stahl, Creative Director, Cartoonist, and Founder of Vanillacooldance; and Madonna Badger, Chief Creative Officer and Founder, FUTURA COLLECTIVE, who will moderate this conversation, and be prepared to get inspired as female leaders share candid conversations about the road less traveled, pivotal moments, and tangible insights on making impactful changes.
- Terrace Stage, The Terrace
Real Lessons from Real Beauty
2024-06-17
11:45am - 12:15pm
Dove is one of Unilever’s three biggest brands, selling more than €5bn worth of products every year. And you can’t think about Dove without thinking about The Campaign for Real Beauty. This year celebrating its 20th anniversary, Real Beauty has become a social movement worth $7.3bn. So what can you learn from Dove’s sustained success? Join LIONS Intelligence as it unpacks how Dove has maintained momentum and relevance by sensitively handling people’s stories and building allyship.
- Basement Stage, The Palais
Creative Impact Unpacked: How to Move the Needle on Sustainability?
2024-06-17
11:30am - 12:15pm
Join Sebastian Munden, Ad Net Zero Chair, and Rica Facundo, Managing Editor Asia at WARC, as they delve into the vital role marketers play in fostering sustainable behavior at Cannes Lions. Explore using behavior change markers in creative briefs and data-driven frameworks for sustainable growth strategies. Gain insights on promoting mass sustainable behavior change and defending against greenwashing.
- Rotonde Stage, Rotonde
Tuesday
Let’s Talk about Weight: Conversations about Creativity, Community and Obesity
2024-06-18
4:45pm - 5:15pm
Join Tejal Vishalpura from Novo Nordisk and cultural icon Queen Latifah for a discussion on tackling the stigma around obesity. Learn how creativity and community are reshaping perceptions of weight, promoting respect, care, and support for those affected by this chronic disease.
Tejal Vishalpura, SVP, Commercial Strategy and Marketing, Novo Nordisk
Queeen Latifah, Artist, Actor, Producer and Entrepreneur, Queen Latifah, Inc.
- Debussy Theatre, The Palais
Secret Speaker: The Importance of Taking up Space
2024-06-18
4:30pm - 4:45pm
Prepare for an inspiring session with a Secret Speaker who has an incredible story to share, from teaching in Ireland to becoming the first disabled Vogue cover star. This CEO, broadcaster, and activist will discuss challenging stereotypes, embracing inclusivity, and fostering creativity. Join to uncover transformative insights and compelling narratives, as the speaker’s identity remains a mystery until they take the stage.
Secret Speaker
Cristina Diezhandino, Chief Marketing Officer, Diageo
- Debussy Theatre, The Palais
With Great Opportunity Comes Greater Responsibility
2024-06-18
3:30pm - 4:00pm
When is a business’s responsibility bigger than just profit? As companies reach a certain size and influence, they become capable of changing the trajectory of day-to-day life for people everywhere, not just their customers and shareholders. Do these companies have a moral obligation to think about their business decisions in the context of society at large, or is that an impossible burden to place on them?
Carla Hassan, Chief Marketing Officer, J.P. Morgan & Chase
David Droga, CEO, Accenture Song
- Debussy Theatre, The Palais
Inclusion = Income: The Business Case for Progressive Advertising
2024-06-18
3:15pm - 3:45pm
The Unstereotype Alliance unveils ‘The Business Case for Progressive Advertising’ and lays to rest misconceptions that ‘woke equals broke’. Hear from key contributors to learn what constitutes inclusive advertising and how brands can embrace the data to develop lucrative content that satisfies customers and stakeholders and drives positive social change.
- Rotonde Stage, Rotonde
WORKSHOP: Getting a Queer Eye on Your KPIs
2024-06-18
2:45pm - 3:30pm
Join Kate Wolff, CEO of Lupine Creative, and Ro Kalonaros, Global Director at Omnicom, for a lively discussion on how to measure the impact of LGBTQ+ initiatives. They’ll explore new ways to gauge success that benefit the community, align partnerships with community needs, and make marketing campaigns more effective. Get practical insights on engaging with LGBTQ+ communities and making a positive difference.
Kate Wolff, Founder and CEO of Lupine Creative and Co-Founder of Do the WeRQ
Ro Kalonaros, Global Director, Growth and Experience, Omnicom
- Atelier, Rotonde
Don’t Believe The Hype - DEI Will Never DIE
2024-06-18
2:15pm - 2:45
Join a thought-provoking session that flips the script on diversity, equity, and inclusion (DEI) initiatives. Hear from Adrianne C. Smith, Founder of the Cannes Can: Diversity Collective and Chief Diversity and Inclusion Officer at FleishmanHillard, as she debunks the myth that DEI efforts are obsolete and delves into why they’re more vital than ever.
Adrianne C. Smith, Founder, Cannes Can: Diversity Collective
- Terrace Stage, The Terrace
Impact over Intent: How Can You Drive Authentic Representation?
2024-06-18
1:00pm - 1:30
Join Madeline Di Nonno, President and CEO of The Geena Davis Institute, for an enlightening session premiering exclusive research at Cannes Lions 2024. Explore cutting-edge tools and insights on diversity, equity, and inclusion (DEI) in Film and Film Craft Lions’ creative work, covering gender, race/ethnicity, LGBTQ+ representation, disability, age, and body type. Gain valuable perspectives on industry progress and ongoing efforts to enhance meaningful representation in creative work.
Madeline Di Nonno, President and CEO, The Geena Davis Institute
- Forum, The Palais
How To: Blend ESG into Your Creative Equation
2024-06-18
12:45pm - 1:15pm
Embark on a creative provocation where divergent forces —regeneration and profit— come together for extraordinary value creation. All creatives and strategists are invited to challenge businesses’ status quo and reinvigorate strategic thinking by integrating Environmental, Social, and Governance (ESG) big ideas into the creative equation.
- Atelier, Rotonde
Changemakers: Inspiring Women Driving Change
2024-06-18
12:45pm - 1:15pm
Join Cannes Lions for the Changemakers series, spotlighting inspiring women who drive meaningful change in business, culture, and society. Engage in candid conversations with female leaders about overcoming adversity, breaking glass ceilings, and making tangible impacts on the world. Gain insights on success, leadership attributes, and the transformative power of rewriting narratives.
- Terrace Stage, The Terrace
Winning Equality: The Rise of Women’s Sports
2024-06-18
11:45am - 12:15pm
This session explores the rise of women’s sports and what’s needed for equality.
- Terrace Stage, The Terrace
Creative Impact Unpacked: How Do We Rebrand 'Brand'?
2024-06-18
11:30am - 12:15pm
In this session, the WARC team unveils research on the cultural barriers to creative impact and asks how we can reframe the power of marketing with the help of Karen Crum, an agency strategist who moved to EY, and Laura Jones of Instacart.
- Rotonde Stage, Rotonde
The New Brand Currency: Why You Can’t Put a Price on Purpose?
2024-06-18
11:00am - 11:30am
Join Jay Shetty, global bestselling author and award-winning host of On Purpose, to explore how brands and creators can place purpose at the heart of their relationships and collaborate to create a positive impact in the world. To conclude this session, Jay will lead a live meditation session, guiding participants in setting intentions that align with their authentic purpose.
Jay Shetty, Award-Winning Podcast Host of On Purpose, iHeartMedia
- Terrace Stage, The Terrace
Wednesday
Celebrating the Unsung Feminist Icon behind ‘Because I’m Worth It’
2024-06-19
4:30 - 5:15pm
Because I’m worth it’, the longest-running tagline in advertising, has become synonymous with L’Oréal Paris. This session explores the transformative impact Ilon’s four-word feminist manifesto has had on women and the advertising industry around the world.
- Debussy Theatre, The Palais
Changemakers: Droga5 New York's Chioma Aduba
2024-06-19
12:45pm - 1:15pm
Chioma Aduba, President of Droga5 New York, part of Accenture Song, leads a discussion on how agencies and brands can drive positive change within their businesses and the industry. As part of the Changemakers series, she highlights the importance of women leaders who advocate for underrepresented voices and foster transformative change.
Chioma Aduba, President, Droga5 New York, part of Accenture Song
- Terrace Stage, The Terrace
Secret Speaker: How to Sell Sustainability without Greenwashing
2024-06-19
12:45pm - 1:00pm
“From negotiating with policymakers at 16 to advising in the boardrooms of Fortune 50 companies at 24, this activist has made a name for themselves by rallying millions of people around the world to take action on the climate crisis.
Join this session to hear why the world can’t afford to continue with business as usual, and how brands can lead the change by ditching greenwashing and inviting new voices into the room.”
Secret Speaker
- Debussy Theatre, The Palais
Navigating a New Era of Social Storytelling in the Age of Backlash
2024-06-19
11:30am - 12:00pm
Dive into the world of social storytelling with Joe Sugg from Final Straw Productions and Munya Chawawa, GK Barry, Jonelle Awomoyi from BBC Studios. New opportunities in social advertising afford brands extraordinary opportunities to connect, drive change and forge meaningful connections. From smashing stereotypes to embracing the power of influence for good, trusted brands and creators are driving a new era of socially conscious creativity, where innovation and creativity meet responsibility, paving the way for more impactful digital campaigns. Learn from high profile examples of how to navigate backlash and harness the power of a new era of socially conscious creativity for good.
- Terrace Stage, The Terrace
What Will the Weather Forecast Be In Cannes in 2050
2024-06-19
10:45am - 11:15am
Travel to 2050 with Boaz Paldi from the United Nations Development Programme and Randi Stipes from The Weather Company. Extreme weather is the most visible aspect of the climate emergency, and conversations about the weather are breaking news almost every day. Understand why marketers must address the most critical issue that humanity faces and the dramatic impact it will have on their brands, customers and sales. This is not just about saving the planet – it is as much about saving your brands and our children’s future.
- Debussy Theatre, The Palais
Thursday
Let's Get Unfashionable
2024-06-20
2:00pm - 2:30pm
This session delves into the significance of prioritizing quality and durability over trend-chasing in the creative sphere. Tyler LaMotte from Patagonia, along with other industry experts including Shailja Dubé, the Institute of Positive Fashion Lead at the British Fashion Council, will delve into how embracing the timeless can foster environmental sustainability. Participants will gain insights into shifting perspectives, appreciating quality, and leveraging these principles to elevate creativity across diverse domains.
Tyler LaMotte, Marketing and Product Director
Shailja Dubé, Institute of Positive Fashion Lead, British Fashion Council
- Debussy Theatre, The Palais
A Time to End Our Fear
2024-06-20
1:15 - 1:45pm
Join Nayla Tueni, Editor-in-Chief of AnNahar Newspaper for an inspiring session. Nayla, recognized as one of the bravest women in the Middle East, shares insights into how courage, creativity, and resilience drive success in the volatile region. Together with Rez, they explore the dynamics of building successful brand-agency partnerships and leveraging creativity for impactful social movements. Gain valuable perspectives on forging dream partnerships, fostering purpose-driven creativity, and achieving commercial success through fearlessness.
Nayla Tueni, Editor-in-Chief, AnNahar Newspaper
- Rotonde Stage, Rotonde
Creator Changemakers: Yara and Keri Shahidi
2024-06-20
1:00pm - 1:30pm
Join powerhouse duo Yara Shahidi and Keri Shahidi, co-founders of 7th Sun Productions, for a no-holds-barred conversation on optimism, change, and hope: where they find it, how they harness it in their creative projects–from the screen to social media to their forthcoming audio partnership with SiriusXM– and the ways they inspire one another and their communities.
Yara Shahidi, Actress, Producer and Co-Founder, 7th Sun Productions
Keri Shahidi, Producer and Co-Founder, 7th Sun Productions
- Terrace Stage, The Terrace
Secret Speaker: Changing the Game for Women’s Sport
2024-06-20
12:15pm - 12:30pm
From being recognised as one of the top people globally to advance women’s football to creating a social movement that captured the world’s attention, this Secret Speaker has a story not to be missed. Join this session to find out how this former international footballer, founder and women’s sport activist wants creatives and marketers to tap into the power of the collective, take advantage of the unique traits of their community, eradicate bias and think more boldly to advance women’s sport and allow women to take their rightful place in society.
Secret Speaker
Gary Steele, Chief Creative Officer, DDB New Zealand
- Debussy Theatre, The Palais
How Dr Martens Puts the Boot in Culture
2024-06-20
12:00pm - 12:30pm
Join Ali Hanan, CEO of Creative Equals, and Darren McKoy, Global Creative Director of Dr Martens, for an insightful session. Discover how McKoy, also known as DMac, infuses innovation, collaboration, and sustainability into the iconic footwear brand’s DNA. Learn firsthand how he shapes brand identity beyond just products, emphasizing culture, experience, and sustainability. Gain practical insights on driving creativity while respecting brand heritage from DMac’s playbook.
Alli Hanan, CEO, Creative Equals
Darren McKoy, Global Creative Director, Dr Martens
- Forum, The Palais
Secret Speaker: The Girl Who Swam for Her Life
2024-06-20
11:00am - 11:15
On World Refugee Day, be inspired by the journey of amazing athletes competing this summer #ForThe100Million.
The secret athlete will introduce the team that deserves your support more than any other at Paris 2024: the Refugee Olympic Team.
Secret Speaker
- Debussy Theatre, The Palais
Friday
Breaking Barriers: Redefining Disability Representation in Original Content
2024-06-21
2:30pm - 3:00pm
This panel discussion aims to ignite conversations about increasing the representation of disabled individuals both on-screen and behind the scenes. Through an exclusive screening of the documentary ‘Rising Phoenix: A New Revolution’, attendees will witness the diverse cast and crew’s emotional journey as they challenge disability inequality ahead of the 2024 Paralympic Games. With insights from a production team where 50% are individuals with disabilities, participants will explore ways to better engage diverse audiences, forge partnerships with disabled talents, and create opportunities for inclusion in the film industry.
- Terrace Stage, The Terrace
Changemakers: Mattel's Lisa McKnight and Unilever's Firdaous El Honsali
2024-06-21
12:45pm - 1:15pm
Join this session to learn how to lead the transformation of a brand into a cultural phenomenon that dominates the headlines, as well as the behind-the-scenes stories along the way.
The Changemakers series spotlights inspiring women who champion underrepresented voices and ignite business, cultural or social transformation.
Llisa McKnight, EVP, Chief Brand Officer, Mattel
Firdaous El Honsali, Vice President of Dove Masterbrand Global and North America, Unlliver
- Terrace Stage, The Terrace
The LionHeart Seminar: Maria Ressa, Nobel Peace Prize Laureate
2024-06-21
11:15am - 11:45am
Hear from the Nobel Peace Prize laureate and this year’s recipient of the Cannes LionHeart – one of the Festival’s most prestigious Awards given to a person who has harnessed their position to make a significant and positive difference to the world around us.
Maria Ressa, Nobel Peace Prize Laureate, Co-Founder and CEO, Rappler
- Debussy Theatre, The Palais
