Monday
ACT Responsible Exhibition
2026-06-22
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, Manon and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
MyACT, the Voices of the ACT Community
2026-06-22
11:30-12:00
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Impact Debrief : Susan Credle, FCB former Global Chair
2026-06-22
12:15-12:45
Join Samuel Monnie and Toussef Mirza of Purpose Hive for the Impact Debrief: a candid, backstage-style conversation with leading voices at the intersection of creativity, culture, brands, and positive impact today.
In a more relaxed and interactive setting, speakers including Susan Credle, FCB former Global Chair & Omnicom Creative Advisory, will go beyond the mainstage to share deeper reflections, untold stories, hard-earned lessons, and the experiences that continue to shape their thinking and work. From creativity and culture to leadership, humanity, and impact, these conversations create space for the ideas and moments that don’t always surface on the main stage.
Each session offers a rare opportunity to connect more closely with influential leaders, hear what audiences often wish they could ask, and leave inspired by new perspectives, meaningful conversation, and fresh possibilities for impact.This session is organized at the LIONS Impact Hub on the first floor of the Palais des Festivals in the Debussy Foyer and is reserved for delegates only. A maximum of 30 people can participate in this intimate session, so please make sure to register.
Susan Credle, FCB former Global Chair & Omnicom Creative Advisory,
Samuel Monnie and Toussef Mirza of Purpose Hive
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Cultured Connections: From Access to Acceleration – Bridging the C-Suite Seniority Gap
2026-06-22
13:45 - 14:45
Cultured Connections is bringing together the industry’s most high-potential underrepresented talent for an intensive speed-mentoring experience inside the Palais. By providing radical access to global CMOs and agency heads, we are equipping the next generation with the sponsorship and insights required to bridge the seniority gap. Join us to turn potential into boardroom presence.
LIONS Team
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Tuesday
ACT Responsible Exhibition
2026-06-23
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, Manon and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Understood.org: Neurodiversity as a Creative Advantage
2026-06-23
10:00-10:15
Paul Kemp Robertson, LIONS Chief Content Officer, and Nathan Friedman, Co-President & CMO of Understood.org, explore how neurodivergent minds offer a powerful, underused creative advantage in tackling industry sameness.
Paul Kemp Robertson, LIONS Chief Content Officer
Nathan Friedman, Co-President & CMO of Understood.org
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
MyACT, the Voices of the ACT Community
2026-06-23
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
The Next Job of Creativity: How Zespri turned a nutrition challenge into a cultural movement.
2026-06-23
14:15-14:45
What is the role of creativity when awareness is no longer enough?
In Japan, hidden malnutrition affects millions despite widespread awareness of healthy eating. For Zespri, this was not just a communications challenge—it was a cultural one. If better nutrition was to become a lasting habit, culture itself needed to change.
In this session, speakers will share the story behind the Nutrition Reform Project, a long-term initiative designed to make better nutrition part of everyday life. They will explore how a fruit brand moved beyond campaigns to spark a cultural movement, and how its first major initiative, the Bento Box Project, turned an everyday ritual into a platform for behavior change.
The session offers a behind-the-scenes look at how creativity can drive both business growth and social impact—and why its next role may be to help change culture itself.
Kanako Inomata, Head of Marketing APAC at Zespri
Yuichi Kitada, Group Creative Director at Dentsu,
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Impact Debrief : Marcus Collins, Professor University of Michigan
2026-06-23
16:15-16:45
Join Samuel Monnie and Toussef Mirza of Purpose Hive for the Impact Debrief: a candid, backstage-style conversation with leading voices at the intersection of creativity, culture, brands, and positive impact today.
In a more relaxed and interactive setting, speakers including Susan Credle, FCB former Global Chair & Omnicom Creative Advisory, will go beyond the mainstage to share deeper reflections, untold stories, hard-earned lessons, and the experiences that continue to shape their thinking and work. From creativity and culture to leadership, humanity, and impact, these conversations create space for the ideas and moments that don’t always surface on the main stage.
Each session offers a rare opportunity to connect more closely with influential leaders, hear what audiences often wish they could ask, and leave inspired by new perspectives, meaningful conversation, and fresh possibilities for impact.This session is organized at the LIONS Impact Hub on the first floor of the Palais des Festivals in the Debussy Foyer and is reserved for delegates only. A maximum of 30 people can participate in this intimate session, so please make sure to register.
Susan Credle, FCB former Global Chair & Omnicom Creative Advisory,
Samuel Monnie and Toussef Mirza of Purpose Hive
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
From Capturing Attention to Empowering Intentionality
2026-06-23
17:15-17:45
The Next Frontier for Brands
The digital economy was built on capturing attention. More clicks, more stimulation, more screen time, more consumption. But consumers are beginning to push back.
In a world shaped by cognitive overload, algorithmic influence, and AI-mediated decisions, intentionality is becoming a new form of luxury — and a new source of competitive advantage.
This session brings together marketing leaders from Diageo and Nestlé to explore a critical question for modern brands:
How can companies remain culturally relevant and commercially effective without contributing to exhaustion, distraction, and the erosion of human agency?
From responsible consumption to healthier digital behaviors and more conscious daily habits, this conversation will explore the role brands can play in helping people reclaim intentional choice in an age of excess.
Moderator
Thomas Kolster; Founder, Goodvertising, Author, Speaker and Global Sustainability Advisor, IAA Global Sustainability Council Co-Chai
Hosted by IAA Brazil
Ionah Kochen, Vice-President of Marketing and Corporate Communications, Nestlé BraziL
Guilherme Martins, Marketing Sênior Vice President – Diageo Brazil
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Wednesday
ACT Responsible Exhibition
2026-06-24
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Last day to raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, Manon and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Designing for Financial Wellness: The Human Side of Money
2026-06-24
9:15-9:45
Join Amanda Estiverne, Board Member/Advisor NAFLI , Payments strategist, fintech leader & advocate for financial inclusion, for a conversation on The Human Side of Money with expert guest speakers.
Financial stress touches every part of human life — relationships, health, ambition, and self-worth. Yet most financial products are still built around transactions, not people. Around data, not dignity.
This session, presented by the National Alliance for Financial Literacy and Inclusion (NAFLI), reframes financial wellness as a design and storytelling challenge. Bringing together experts in behavioral finance, mental health, and the founder experience, we’ll explore how emotions — fear, shame, hope, and control — actually drive financial behavior, and what it looks like when creativity genuinely improves someone’s financial life.
This is not a financial education session. It’s an invitation to the creative industry to close the gap between the empathy we bring to ideas and the empathy missing from the systems people navigate every day
Alejandra Rojas, Entrepreneur, Forbes contributor & founder of Brown Way to Money
Yin Mei, Software engineer, product leader & Principal of Moss Path Labs / Shira Lazar, Emmy-nominated digital culture expert, keynote speaker & mental health advocate
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
MyACT, the Voices of the ACT Community.
2026-06-24
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for a Special Open House for Good, gathering the voices of partners and supporters of this special moment celebrating inclusivity, collaboration, and inspiration! You are all welcome to discover the ACT Exhibition and vote for your favourite campaigns. 📆 Wednesday, June 24th 🕐 2pm – 4pm
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
The Good Series by Good-Loop
2026-06-24
13:15-13-45
Join Amy Williams, Founder & CEO of Good-Loop, for a content series examining measurable, objective examples of how responsible business drives commercial performance.
The brands leading on responsibility aren’t succeeding simply because it’s the right thing to do—they’re succeeding because it’s effective.
This conversation explores how to embed responsible business practices into the marketing infrastructure, enabling them to compound over time rather than remain a cost on the P&L.
This is not a conversation about social impact. It’s a conversation about business strategy.
Laurie Lam, Chief Brand Officer ELF Beauty, Nestle
Katie Griffits, VP Global Cat Portfolio, Mars Pet Nutrttion and Leanne Fremar, Global Chief Brand Officer, JPMorgan Chase
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
OHFG - Open House For Good - no badge needed !
2026-06-24
14:00-16:00
A special moment celebrating inclusivity, collaboration and inspiration! You are all welcome to discover the ACT Exhibition and vote for your favourite campaigns. Organized by ACT Responsible and IAA Global with Cannes Lions, the OHFG! is designed to make the Festival more inclusive, purposeful, and impactful.
What to Expect:
Discover the latest ACT Responsible exhibition, spotlighting campaigns across four key themes: solidarity, human rights, education, and the environment
The event will open with a keynote from special guest Oskar Metsavaht — visionary Brazilian artist, founder of Osklen, and UNESCO Goodwill Ambassador for Sustainability.
It will be followed by a unique moment to meet the pioneers and changemakers pushing the industry toward sustainability. Don’t miss this unique opportunity to meet them for a Good Chat !
- LIONS Sustainability Hub, Debussy Foyer, Palais des Festivals de Cannes
The Good Series by Good-Loop
2026-06-24
17:30-18:00
Join Amy Williams, Founder & CEO of Good-Loop, for a content series examining measurable, objective examples of how responsible business drives commercial performance.
The brands leading on responsibility aren’t succeeding simply because it’s the right thing to do—they’re succeeding because it’s effective.
This conversation explores how to embed responsible business practices into the marketing infrastructure, enabling them to compound over time rather than remain a cost on the P&L.
This is not a conversation about social impact. It’s a conversation about business strategy.
Sara Brooks, Insights Driven and Customer Marketing Executive, Better Help – Dave Kersey, Head of Global Media – Tim Ellis, EVP and Chief Marketing Officer, National Football League
Kate Clough, Global Media Director, Lenovo – Toni Roller, EVP, Store Experience & Design, DICK’S Sporting Goods
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Thursday
ACT Responsible Exhibition
2026-06-25
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
On-site, please meet our ACTive team members Yasmine, Coline, Yann, Manon and Guillaume
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Water Rising Institute
2026-06-25
9:15 - 9:45
This session reframes water not as a resource to conserve but as an intelligence to recognize. Water is infrastructure and in the era of AI, that work is no longer optional.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
MyACT, the Voices of the ACT Community
2026-06-25
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Impact Debrief : Monique Nelson, Executive Chair of UWG INC and this year’s Jury President for Glass : The Lions for Change
2026-06-25
13:15-13:45
Join Samuel Monnie and Toussef Mirza of Purpose Hive for the Impact Debrief: a candid, backstage-style conversation with leading voices at the intersection of creativity, culture, brands, and positive impact today.
In a more relaxed and interactive setting, speakers including Monique Nelson,Executive Chair of UWG INC and this year’s Jury President for Glass: The Lions for Change, will go beyond the mainstage to share deeper reflections, untold stories, hard-earned lessons, and the experiences that continue to shape their thinking and work. From creativity and culture to leadership, humanity, and impact, these conversations create space for the ideas and moments that don’t always surface on the main stage.
Each session offers a rare opportunity to connect more closely with influential leaders, hear what audiences often wish they could ask, and leave inspired by new perspectives, meaningful conversation, and fresh possibilities for impact.This session is organized at the LIONS Impact Hub on the first floor of the Palais des Festivals in the Debussy Foyer and is reserved for delegates only. A maximum of 30 people can participate in this intimate session, so please make sure to register.
Monique Nelson, Executive Chair at UWG
Samuel Monnie and Toussef Mirza of Purpose Hive
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
ACT Tributes to Creativity & Champions of Good celebration
2026-06-25
17:00-18:30
Celebrating Outstanding Campaigns & Champions of Good.
Join the ACT Community and past Champions of Good as they come together to celebrate inspiring personalities and remarkable achievements for Good. This unique event is organized with the generous support of RTL.
THE ACT RESPONSIBLE TRIBUTES CELEBRATE
CHAMPIONS OF GOOD: an homage presented to inspiring personalities who have made a lasting impact on social and environmental issues, improving the world through personal contributions and creative campaigns.
CREATIVITY FOR GOOD: a recognition for outstanding work presented to the talents behind the favourite campaigns of the ACT Exhibition
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Friday
ACT Responsible Exhibition
2026-06-26
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
On-site, please meet our ACTive team members Yasmine, Coline, Yann, Manon and Guillaume
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
