CREATIVITY THAT MOVES THE WORLD.
The most powerful creative work doesn’t stop at awareness. It changes perspectives, inspires action and makes a difference.
ACT Responsible returns to the Cannes Lions International Festival of Creativity in 2027, bringing together the voices, ideas and initiatives shaping a more sustainable and responsible future for our industry.
At the LIONS Impact Hub, built on our longstanding collaboration, we create space for the people and ideas driving progress, connecting industry leaders, inspiring changemakers and creative minds to turn our values into impactful action.
Throughout the week, a dynamic programme of thought-leadership interviews, behind-the-scenes Impact debriefs, inspiring talks and networking opportunities will spotlight the people pushing boundaries and the initiatives making a difference.
Be part of the LIONS Impact Hub to shape the conversation, champion responsible creativity and connect with a unique community committed to making a positive impact — on our industry, our society and our world.
Partner with us. Amplify impact. Shape the future of creativity.
ACT EXHIBITION : GREAT ADS FOR GOOD
Creativity can change the world. Come be part of it.
Presented by ACT Responsible at the LIONS Impact Hub, this unique exhibition brings together outstanding campaigns that give a voice to underrepresented communities, raise awareness of critical issues and turn powerful ideas into catalysts for change.
Be part of the movement. Showcase your work. Amplify your impact.
Explore ACT Exhibition at Cannes Lions 2026 in the above menu
You have a campaign that deserves to be seen? Submit your work and join a global community using creativity to make a difference.
HIGHTLITHS & ACTIVATIONS
More than an exhibition, ACT in Cannes offers unique moment to connect, celebrate and take action together. Join the LIONS Impact Hub contributors for inspiring activations and shared moments that turn our collective commitment into a powerful force for good.
OPEN HOUSE FOR GOOD – The Red Carpet Moment
Step onto the red carpet for good! Join us in celebrating the leaders and changemakers making a difference, and experience a unique moment of inclusivity, collaboration and inspiration, honouring the power of our community and celebrating the Creative Country of the Year.
Wednesday, June 23th 
2pm – 4pm (no badge needed)
ACT TRIBUTES to Creativity & Champions of Good
A special moment to meet and honour the individuals and agencies using the power of creativity to advance social and environmental causes. From inspiring initiatives to outstanding campaigns from around the world, ACT Tributes celebrates those who turn creativity into impactful change.
Thursday, June 25th end of afternoon 
Cannes TBC
2026 PROGRAMME AT A GLANCE
Meet the people behind the campaigns. Discover the stories behind the ideas. Celebrate the work that reminds us why creativity matters. Whether you’re a creative, a brand leader, an agency, an NGO or simply someone who believes in the power of ideas, ACT in Cannes invites you to contribute, connect and take action.
Stay connected. Be inspired. Act together.
MyACT, Voices of the ACT Community
Every day, join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for inspiring conversations with the voices of the ACT community. Together, they explore the advertising industry’s role, responsibility and commitment in driving positive change.
Impact Debrief, Voices from backstage
Join Samuel Monnie & Touseef Mirza of Purpose Hive for intimate sessions offering a rare opportunity to connect more closely with influential leaders and leave inspired by new perspectives, and fresh possibilities for impact.
The Good Series
Join Amy Williams, Founder of Good-Loop, for a series exploring how responsible business drives measurable commercial impact, with evidence and real-world examples. Hosted by the responsible media platform Good-Loop.
Humans-at-the-center of AI
AI+humanness elevates creativity, brand resonance, and growth by Touseef Mirza of Purpose Hive.There is no doubt that the future is human, perhaps even more human than at any other time in our advanced technological age.
The Next Job of Creativity
How Zespri turned a nutrition challenge into a cultural movement. Join Kanako Inomata and Yuichi Kitada for a powerful conversation on how creativity can go beyond awareness to inspire meaningful change
Empowering Intentionality
Join the IAA Brazil of a thought-provoking discussion bringing together marketing leaders from Guilherme Martins, Diageo and Ionah Kochen, Nestlé to explore a critical question for modern brands: How Brands Can Earn Attention Without Stealing Agency?
VOICES OF CHANGE FOR THE COMMUNITY. Be part of it in 2027.
Together, the advertising community is raising its voice for a more responsible and impactful future. Bringing together agencies, brands, NGOs, and institutions from across the globe, we share ideas, spark dialogue, and showcase how creativity can be a force for positive change. United by courage, purpose, integrity, respect, and trust, we champion communication that makes a real difference.
Where to find us in Cannes
LIONS Impact Hub, Debussy Theater, Palais des Festivals et des Congrès de Cannes – 1 Bd de la Croisette, 06400 Cannes
