ACT stands for Advertising Community Together

Welcome to the LIONS Impact Hub with ACT Responsible

Co-curated by ACT Responsible and Lions, the new Impact Hub 26 is the Festival’s central destination for delegates passionate about building a sustainable future for our industry.

This revamped space will serve as the home for LIONS’ sustainability and impact initiatives, providing inspiration and driving impact at the Festival.

Located in the foyer of the Debussy, the exhibition hall will be dedicated to:

Driving measurable change that aligns with the LIONS mission.

Raising social and environmental awareness.

Showcasing inspiring campaigns and impactful ideas at the heart of responsibility.

Inspiring delegates with practical actions they can take for a sustainable and impactful future for our industry.

Highlights Events by ACT Responsible

Open House For Good – A special moment celebrating inclusivity, collaboration and inspiration ! You are all welcome to discover the ACT Exhibition and vote for your favorite campaigns.

📆 Wednesday, June 24th

🕐 2pm – 4pm

LIONS Impact Hub (no badge required) – Meeting Point: Steps of the Cannes Tourist Office

ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good. An Amazing moment for all members of ACT Community to gather and celebrate the very best of Creativity under this year’s them ACT with Courage!

Thursday, June 25th

🕐 5pm – 6.30pm

RTL Beach (no badge required)

We are ACT Responsible

We are an international non-profit organization. We believe in the power of advertising to inspire positive change.
We bring together a global community of agencies, brands, NGOs, and institutions committed to using creativity as a force for good.
At the heart of our mission are five guiding values: courage, purpose, integrity, respect, and trust.
Because when communication is led with courage and purpose, it can truly help change the world.