ACT to impact!
at the Cannes Lions Festival 2024
Celebrating the Industry’s Commitment to Driving Positive Change
ACT Responsible Hall: The Meeting Point for a Sustainable Industry
The ACT Responsible Hall serves as a dynamic hub for sustainability within the advertising industry, offering a comprehensive program during the Cannes Lions Festival. This unique venue premieres the ACT annual exhibition, showcasing the world’s most innovative campaigns focused on social and environmental responsibility. It also highlights various initiatives promoting sustainability within the industry.
In addition to the exhibition, the hall hosts open discussions with industry professionals and daily TV shows featuring special guests, all centered around our shared responsibility. By uniting key industry players, the ACT Responsible Hall aims to drive actionable impact and foster meaningful connections for a more sustainable future.
The exhibition showcases 103 campaigns created by 76 agencies from 39 countries for 98 advertisers.
ENTER A CATEGORY & VOTE FOR YOUR FAVORITE ADS!
Every Day in the ACT Responsible Hall
The ACT Exhibition. From June 12 to June 19 – Vote for your favorite ads in the exhibition (online & onsite) and share to boost its visibility.
ACT Responsible Hall (badge required)
🕐 10am – 6pm
MyACT live. A daily international show welcoming special guests to shine a light on the role & the responsibility of our industry.
ACT Responsible Hall (badge required)
🕐 11:30am – 12:30pm 
Watch the replays
Guided tours. ACT Responsible and the Lions Teams are thrilled to invite the young lions to a special tour of the ACT Responsible Hall. For your own private tour, register now!
ACT Responsible Hall (badge required)
Sustainable Innovation Garage. A 1.5 hours hands-on workshop, led by our partner We Don’t Need Roads, dedicated to provide tips and guidance to creatives and brands in consolidating the sustainability of their innovation concept/idea.
ACT Responsible Hall (badge required)
Madalia.world. Immerse yourself in Madalia.word, the world’s first fractal computing company and the next stage intech for good.
ACT Responsible Hall (badge required)
🕐 10am – 6pm
Invitations Highlights
Open House For Good – The Meeting Point For a Sustainable Industry. With IAA Global in partnership with the Cannes Lions, we open the doors of the ACT Responsible Hall!
📆 Wednesday, June 19th
🕐 2pm – 4pm
ACT Responsible Hall (no badge required)
Why Awards Build Careers and How to Create Equality in Them? Join the EACA DEI Task Force, NORD DDB, and TBWA as they reveal findings from their research on Europe’s top creative awards!
Wednesday, June 19th
2:15pm – 3pm
ACT Responsible Hall (no badge required)
ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good 2024.
Thursday, June 20th
🕐 4pm – 5.30pm
RTL Beach (no badge required)
Discussions for a sustainable industry
Sustainability as a Growth Driver – Join Kenneth Cukier, the Deputy Executive Director at The Economist and three global industry experts for an enlightening session to gain a deeper understanding on how sustainability brand perceptions are driving change in today’s business landscape.
📆 Tuesday, June 18th
11am – 11:40am
ACT Responsible Hall (badge required)
Accessible by Design : How Marketers can Champion Inclusive Advertising – Join ISBA & marketers from Google, Meta, P&G, Diageo, Unilever for a pivotal discussion moderated by Responsible Marketing Agency’s founder and CEO, on how they are embracing accessible advertising.
📆 Tuesday, June 18th
2:30pm – 3:20pm
ACT Responsible Hall (badge required)
How to craft a winning SDG Lions idea. – In partnership with the Cannes Lions, we are excited to host an engaging discussion on the SDG Lions and their impact. Join us to learn from the experiences of others and share your own journey towards making a positive difference.
📆 Thursday, June 20th
11:00pm – 11:40pm
ACT Responsible Hall (badge required)
where to find us in cannes
ACT Responsible Hall, Palais des Festivals.
We gather a Community of leaders eager to make a difference using the power of creativity to accelerate positive change. Advertising is a powerful tool for educating and making a meaningful difference. It should always be used as a force for Good and positive impact.
