ACT to impact!
at the Cannes Lions Festival 2024
Celebrating the Industry’s Commitment to Driving Positive Change
ACT Responsible Hall: The Meeting Point for a Sustainable Industry
The ACT Responsible Hall serves as a dynamic hub for sustainability within the advertising industry, offering a comprehensive program during the Cannes Lions Festival. This unique venue premieres the ACT annual exhibition, showcasing the world’s most innovative campaigns focused on social and environmental responsibility. It also highlights various initiatives promoting sustainability within the industry.
In addition to the exhibition, the hall hosts open discussions with industry professionals and daily TV shows featuring special guests, all centered around our shared responsibility. By uniting key industry players, the ACT Responsible Hall aims to drive actionable impact and foster meaningful connections for a more sustainable future.
The exhibition showcases 103 campaigns created by 76 agencies from 39 countries for 98 advertisers.
ENTER A CATEGORY & VOTE FOR YOUR FAVORITE ADS!
Every Day in the ACT Responsible Hall
MyACT live. A daily international show welcoming special guests to shine a light on the role & the responsibility of our industry.
ACT Responsible Hall (badge required)
🕐 11:30am – 12:30pm Watch the replays
Invitations Highlights
ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good 2024.
Thursday, June 20th
🕐 4pm – 5.30pm
Discussions for a sustainable industry
Sustainability as a Growth Driver – Join Kenneth Cukier, the Deputy Executive Director at The Economist and three global industry experts for an enlightening session to gain a deeper understanding on how sustainability brand perceptions are driving change in today’s business landscape.
📆 Tuesday, June 18th
11am – 11:40am
ACT Responsible Hall (badge required)
Accessible by Design : How Marketers can Champion Inclusive Advertising – Join ISBA & marketers from Google, Meta, P&G, Diageo, Unilever for a pivotal discussion moderated by Responsible Marketing Agency’s founder and CEO, on how they are embracing accessible advertising.
📆 Tuesday, June 18th
2:30pm – 3:20pm
How to craft a winning SDG Lions idea. – In partnership with the Cannes Lions, we are excited to host an engaging discussion on the SDG Lions and their impact. Join us to learn from the experiences of others and share your own journey towards making a positive difference.
📆 Thursday, June 20th
11:00pm – 11:40pm
We gather a Community of leaders eager to make a difference using the power of creativity to accelerate positive change. Advertising is a powerful tool for educating and making a meaningful difference. It should always be used as a force for Good and positive impact.