ACT to impact!

at the Cannes Lions Festival 2024

Celebrating the Industry’s Commitment to Driving Positive Change

ACT Responsible Hall: The Meeting Point for a Sustainable Industry

The ACT Responsible Hall serves as a dynamic hub for sustainability within the advertising industry, offering a comprehensive program during the Cannes Lions Festival. This unique venue premieres the ACT annual exhibition, showcasing the world’s most innovative campaigns focused on social and environmental responsibility. It also highlights various initiatives promoting sustainability within the industry.

In addition to the exhibition, the hall hosts open discussions with industry professionals and daily TV shows featuring special guests, all centered around our shared responsibility. By uniting key industry players, the ACT Responsible Hall aims to drive actionable impact and foster meaningful connections for a more sustainable future.

Visit the online exhibition 2024

Human right symbol

human rights

Solidarity symbol

solidarity

Environment symbol

environment

education symbol

education

The exhibition showcases 103 campaigns created by 76 agencies from 39 countries for 98 advertisers.

ENTER A CATEGORY & VOTE FOR YOUR FAVORITE ADS!

adam&eveDDB UK, Activista USA, Agencia Vena Peru, Altmann+Partners France, Anomaly USA, BETC Paris France, BLKJ Havas Singapore, Becoming France, Boomerang Morocco, Buzzman France, Camisa 10 Brazil, Circus Grey Peru, Cossette Canada, DDB Mexico, DDB Mudra India, DDB Paris France, Dentsu Creative Portugal, EBM Quintto Brazil, FCB Chicago USA, FCB India, FCB New York USA, FCB New Zealand, Fanfare France, Forsman & Bodenfors Canada, GForce/Grey Kazakhstan, Grabarz & Partner Germany, Grey Argentina, Grey Colombia, Grey Mexico, Havas Germany, Havas London UK, Havas New York USA, Havas Perú, Havas Play France, Jung von Matt AG Hamburg Germany, Jung von Matt Neckar Germany, La Caseta Spain, Lonsdale Saatchi & Saatchi Trinidad and Tobago, MANIA Advertising Albania, Mantra Portugal, McCann Canada, McCann Panama, Media.Monks Italy, MullenLowe U.S., NORD DDB Sweden, New Moment New Ideas Company Serbia, Ogilvy Health USA, Out To Lunch Greece, PHD Costa Rica, PIMO Lebanon, Paradais DDB Ecuador, Publicidad Comercial MullenLowe Guatemala, Publicis Conseil France, Republica Havas USA, Ruf Lanz Zurich, SMALL USA, STRIKE France, Synthesis creative lab Uzbekistan, TBWA\Switzerland, TBWA\Chiat\Day Los Angeles USA, TBWA\Helsinki Finland, TBWA\Hunt Lascaris Johannesburg South Africa, TBWA\MCR UK, TBWA\Melbourne Australia, TBWA\NEBOKO Netherlands, TBWA\Paris France, The Bold Group Saudi Arabia, Veritas Communications Canada, VCCP UK, VML Antwerp Belgium, VML New York USA, VML Bogotá Colombia, Verbo Panama, Wings The Agency Venezuela, X3M Ideas Nigeria, X3M Ideas Zambia

Every Day in the ACT Responsible Hall

The ACT Exhibition. From June 12 to June 19 – Vote for your favorite ads in the exhibition (online & onsite) and share to boost its visibility.

ACT Responsible Hall (badge required)

🕐 10am – 6pm

MyACT live. A daily international show welcoming special guests to shine a light on the role & the responsibility of our industry. 

 ACT Responsible Hall (badge required)

🕐 11:30am – 12:30pm Watch the replays

Guided tours. ACT Responsible and the Lions Teams are thrilled to invite the young lions to a special tour of the ACT Responsible Hall. For your own private tour, register now!

 ACT Responsible Hall (badge required)

🕐 Register for a time slot

Sustainable Innovation Garage. A 1.5 hours hands-on workshop, led by our partner We Don’t Need Roads, dedicated to provide tips and guidance to creatives and brands in consolidating the sustainability of their innovation concept/idea.

 ACT Responsible Hall (badge required)

 Register

Madalia

Madalia.world. Immerse yourself in Madalia.word, the world’s first fractal computing company and the next stage intech for good.

 ACT Responsible Hall (badge required)

🕐 10am – 6pm

Invitations Highlights

Open House For Good – The Meeting Point For a Sustainable Industry. With IAA Global in partnership with the Cannes Lions, we open the doors of the ACT Responsible Hall!

📆 Wednesday, June 19th

🕐 2pm – 4pm

ACT Responsible Hall (no badge required)

Register

Why Awards Build Careers and How to Create Equality in Them? Join the EACA DEI Task Force, NORD DDB, and TBWA as they reveal findings from their research on Europe’s top creative awards!

📆 Wednesday, June 19th

🕐 2:15pm – 3pm

ACT Responsible Hall (no badge required)

Register

ACT Tributes Celebration

ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good 2024.

📆 Thursday, June 20th

🕐 4pm – 5.30pm

 RTL Beach (no badge required)

 Register

Discussions for a sustainable industry

Sustainability as a Growth Driver – Join Kenneth Cukier, the Deputy Executive Director at The Economist and three global industry experts for an enlightening session to gain a deeper understanding on how sustainability brand perceptions are driving change in today’s business landscape.

📆 Tuesday, June 18th

🕐 11am – 11:40am

ACT Responsible Hall (badge required)

Register

 

Accessible by Design : How Marketers can Champion Inclusive Advertising – Join ISBA & marketers from Google, Meta, P&G, Diageo, Unilever for a pivotal discussion moderated by Responsible Marketing Agency’s founder and CEO, on how they are embracing accessible advertising.

📆 Tuesday, June 18th

🕐 2:30pm – 3:20pm

ACT Responsible Hall (badge required)

Register

How to craft a winning SDG Lions idea. – In partnership with the Cannes Lions, we are excited to host an engaging discussion on the SDG Lions and their impact. Join us to learn from the experiences of others and share your own journey towards making a positive difference.

📆 Thursday, June 20th

🕐 11:00pm – 11:40pm

ACT Responsible Hall (badge required)

Register

where to find us in cannes

 ACT Responsible Hall, Palais des Festivals.

Join us on social media
#ActExhibition #ActToImpact #ActInCannes #AdvertisingCommunityTogether

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