Monday
ACT Responsible Exhibition
2026-06-22
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
MyACT, the Voices of the ACT Community
2026-06-22
11:30-12:00
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Impact Debrief : Susan Credle, FCB former Global Chair
2026-06-22
12:15-12:45
Join Samuel Monnie and Toussef Mirza of Purpose Hive for the Impact Debrief: a candid, backstage-style conversation with leading voices at the intersection of creativity, culture, brands, and positive impact today.
In a more relaxed and interactive setting, speakers including Susan Credle, FCB former Global Chair & Omnicom Creative Advisory, will go beyond the mainstage to share deeper reflections, untold stories, hard-earned lessons, and the experiences that continue to shape their thinking and work. From creativity and culture to leadership, humanity, and impact, these conversations create space for the ideas and moments that don’t always surface on the main stage.
Each session offers a rare opportunity to connect more closely with influential leaders, hear what audiences often wish they could ask, and leave inspired by new perspectives, meaningful conversation, and fresh possibilities for impact.This session is organized at the LIONS Impact Hub on the first floor of the Palais des Festivals in the Debussy Foyer and is reserved for delegates only. A maximum of 30 people can participate in this intimate session, so please make sure to register.
Susan Credle, FCB former Global Chair & Omnicom Creative Advisory,
Samuel Monnie and Toussef Mirza of Purpose Hive
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Cultured Connections: From Access to Acceleration – Bridging the C-Suite Seniority Gap
2026-06-22
13:45 - 14:45
Cultured Connections is bringing together the industry’s most high-potential underrepresented talent for an intensive speed-mentoring experience inside the Palais. By providing radical access to global CMOs and agency heads, we are equipping the next generation with the sponsorship and insights required to bridge the seniority gap. Join us to turn potential into boardroom presence.
LIONS Team
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Tuesday
ACT Responsible Exhibition
2026-06-23
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
MyACT, the Voices of the ACT Community
2026-06-23
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Impact Debrief : Marcus Collins, Professor University of Michigan
2026-06-23
16:15-16:45
Join Samuel Monnie and Toussef Mirza of Purpose Hive for the Impact Debrief: a candid, backstage-style conversation with leading voices at the intersection of creativity, culture, brands, and positive impact today.
In a more relaxed and interactive setting, speakers including Susan Credle, FCB former Global Chair & Omnicom Creative Advisory, will go beyond the mainstage to share deeper reflections, untold stories, hard-earned lessons, and the experiences that continue to shape their thinking and work. From creativity and culture to leadership, humanity, and impact, these conversations create space for the ideas and moments that don’t always surface on the main stage.
Each session offers a rare opportunity to connect more closely with influential leaders, hear what audiences often wish they could ask, and leave inspired by new perspectives, meaningful conversation, and fresh possibilities for impact.This session is organized at the LIONS Impact Hub on the first floor of the Palais des Festivals in the Debussy Foyer and is reserved for delegates only. A maximum of 30 people can participate in this intimate session, so please make sure to register.
Susan Credle, FCB former Global Chair & Omnicom Creative Advisory,
Samuel Monnie and Toussef Mirza of Purpose Hive
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
The Intentionality Economy
2026-06-23
17:15-17:45
How Brands Can Earn Attention Without Stealing Agency
The digital economy was built on capturing attention. More clicks, more stimulation, more screen time, more consumption. But consumers are beginning to push back.
In a world shaped by cognitive overload, algorithmic influence, and AI-mediated decisions, intentionality is becoming a new form of luxury — and a new source of competitive advantage.
This session brings together marketing leaders from Diageo and Nestlé to explore a critical question for modern brands:
How can companies remain culturally relevant and commercially effective without contributing to exhaustion, distraction, and the erosion of human agency?
From responsible consumption to healthier digital behaviors and more conscious daily habits, this conversation will explore the role brands can play in helping people reclaim intentional choice in an age of excess.
Moderator
Thomas Kolster; Founder, Goodvertising, Author, Speaker and Global Sustainability Advisor, IAA Global Sustainability Council Co-Chai
Hosted by IAA Brazil
Ionah Kochen, Vice-President of Marketing and Corporate Communications, Nestlé BraziL
Guilherme Martins, Chief Marketing Officer, Diageo Brazil
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Wednesday
ACT Responsible Exhibition
2026-06-24
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
At the ACT Exhibition, visitors are the jury. Last day to raise your voice and cast your vote for the campaigns that inspire you most.
On-site, please ask our ACTive team members Yasmine, Coline, Yann, and Guillaume for your voting ballot.
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
Designing for Financial Wellness: The Human Side of Money
2026-06-24
9:15-9:45
Join Amanda Estiverne, Board Member/Advisor NAFLI , Payments strategist, fintech leader & advocate for financial inclusion, for a conversation on The Human Side of Money with expert guest speakers.
Financial stress touches every part of human life — relationships, health, ambition, and self-worth. Yet most financial products are still built around transactions, not people. Around data, not dignity.
This session, presented by the National Alliance for Financial Literacy and Inclusion (NAFLI), reframes financial wellness as a design and storytelling challenge. Bringing together experts in behavioral finance, mental health, and the founder experience, we’ll explore how emotions — fear, shame, hope, and control — actually drive financial behavior, and what it looks like when creativity genuinely improves someone’s financial life.
This is not a financial education session. It’s an invitation to the creative industry to close the gap between the empathy we bring to ideas and the empathy missing from the systems people navigate every day
Alejandra Rojas, Entrepreneur, Forbes contributor & founder of Brown Way to Money
Yin Mei, Software engineer, product leader & Principal of Moss Path Labs / Shira Lazar, Emmy-nominated digital culture expert, keynote speaker & mental health advocate
- LIONS Impact Hub – MyACT Studio
MyACT, the Voices of the ACT Community.
2026-06-24
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for a Special Open House for Good, gathering the voices of partners and supporters of this special moment celebrating inclusivity, collaboration, and inspiration! You are all welcome to discover the ACT Exhibition and vote for your favourite campaigns. 📆 Wednesday, June 24th 🕐 2pm – 4pm
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
OHFG - Open House For Good - no badge needed !
2026-06-24
14:00-16:00
A special moment celebrating inclusivity, collaboration and inspiration! You are all welcome to discover the ACT Exhibition and vote for your favourite campaigns. Organized by ACT Responsible and IAA Global with Cannes Lions, the OHFG! is designed to make the Festival more inclusive, purposeful, and impactful.
What to Expect:
Discover the latest ACT Responsible exhibition, spotlighting campaigns across four key themes: solidarity, human rights, education, and the environment
The event will open with a keynote from special guest Oskar Metsavaht — visionary Brazilian artist, founder of Osklen, and UNESCO Goodwill Ambassador for Sustainability.
It will be followed by a unique moment to meet the pioneers and changemakers pushing the industry toward sustainability. Don’t miss this unique opportunity to meet them for a Good Chat !
- LIONS Sustainability Hub, Debussy Foyer, Palais des Festivals de Cannes
Thursday
ACT Responsible Exhibition
2026-06-25
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
On-site, please meet our ACTive team members Yasmine, Coline, Yann, and Guillaume
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
MyACT, the Voices of the ACT Community
2026-06-25
11:45-12:15
Join Thomas Kolster, Mr. Goodvertising, at the ACT Studio for engaging conversations that challenge perspectives and inspire action. Meet the people behind the work, discover fresh ideas, and take part in discussions shaping the future of responsible marketing.
Thomas Kolster, Founder of Goodvertising, Sustainability Marketing Advisor, Keynote Speaker & Author, IAA Global Sustainability Council.
- LIONS Impact Hub, Debussy Foyer, Palais des Festivals de Cannes
Friday
ACT Responsible Exhibition
2026-06-26
9:00 - 18:00
Explore the social and environmental campaigns created this year by agencies from around the world, presented in four categories: Solidarity, Education, Human Rights, and Environment. If you cannot attend in person, don’t miss the opportunity to visit our online exhibition. Click “Read More”.
On-site, please meet our ACTive team members Yasmine, Coline, Yann, and Guillaume
- LIONS Impact Hub, Debussy Foyer 1st Floor, Palais des Festivals
