All the Good Stuff happening at the Lions

Join Ad Net Zero, IAB Europe, Impact Plus and Mastercard for an essential discussion on the future of sustainable advertising, focusing on the application of the newly updated Global Media Sustainability Framework (GMSF) and how the addition of Digital Data Guidance, developed by IAB Europe’s Methodology & Framework working group helps to address current data gaps, align on guidance and remove key estimation barriers in the digital space.

Half of the world’s population still lacks access to basic care. Not because solutions don’t exist, but because the right people haven’t been given the right support to scale them. Healthcare entrepreneurs are designing life-changing solutions, rethinking care models, and building impactful businesses. Yet, many lack funding and networks. Join Reckitt and Serena Williams as they discuss how businesses, investors, and change-makers can lead through fresh ideas, diverse voices, and reimagined systems, proving that investing in impact innovators builds a healthier world for everyone. Questions answered: – How do we uncover and support existing solutions to scale? – How should brands incorporate causes and values internally and externally? – Doing good vs looking good – can brands focus on both?

From threats against journalists to declining voter turnout and digital insecurity, democracy faces increasing pressure. But creativity can fight back. This session gathers powerful campaigns and voices that use communication to defend freedom of expression, inspire civic action, and bring changemakers into the fold. Join Thomas Kolster, Author, Activist & Founder of Goodvertising, IAA Sustainability Council and Sophie Guérinet, Co Founder of ACT Responsible to learn more about inspiring speakers.

Part of the Future Gazers series, where our hand-selected visionaries will paint a picture of our world 18 months from now. Attendees will get the scoop on what’s a fad, what’s sticking around, and what is still to come. Included in the panel is Boaz Paldi, Chief Creative Officer at the United Nations Development Programme.

Join Laurent Dumouchel, Chief Growth Officer at Ipsos and Thomas Kolster, founder at Goodvertising Agency, to explore how strategic collaborations can amplify positive change. Get ready, as panelists delve into the concept of collaboration for good on multiple levels: Brand-to-Brand Collaborations: When companies with shared audience priorities and core values unite, they can harness their collective power to impact important causes effectively, supported by aligned purposes. Brand-NGO Partnerships: Partnerships with NGOs offer brands on-the-ground insights and perspectives that foster authenticity and add depth to initiatives. By doing so they can also imagine collaborative projects with the people, for the people. Industry Alliances: Working collaboratively with industry bodies can accelerate impact across sectors, share know-how, setting standards and creating a framework for sustainable progress. The session will be opened by Ipsos, presenting original research and data that highlights the intersection of public aspirations and brand entwinement—demonstrating how consumers can be drawn to brands that align with their personal values. Don’t miss this opportunity to gain valuable insights and be inspired by leading voices in the world of marketing & brands!

In a world of rising consumer scrutiny and tightening regulation, the stakes for sustainable marketing have never been higher, nor the rewards greater. This powerhouse panel brings together visionary leaders who are turning sustainability investments into a launchpad for bold brand building, breakthrough innovation, and cultural relevance. Discover how top brands are: Turning compliance into competitive firepower Aligning Marketing, Legal & Sustainability to unlock real brand value Leveraging verified claims to build trust, loyalty — and lasting differentiation This is not a conversation about doing good — it’s a masterclass in doing well by doing right.

“Join us for the unveiling of the Forbes Accessibility 100 – spotlighting the 50 individuals and 50 companies transforming the future of accessibility for people with disabilities, including physical, sensory and neurodivergent conditions. From AI-generated vision to breakthroughs in mobility, inclusive education, adaptive sports and the arts, this panel celebrates the global trailblazers reimagining what’s possible.

HERALBONY, in partnership with Dentsu Inc., is reshaping the narrative around disabilities, exploring how luxury brands can transform from exclusive symbols into inclusive forces for good. Learn how brand, agency, and disabled artists collaborate to shift perceptions and contribute to societal prosperity through creativity. Includes a live drawing performance by a HERALBONY artist. Questions answered: – What strategies are shaping the future of luxury brands? – What role does creativity play in shifting perceptions of disabilities? – What is the secret to a long-lasting client-agency relationship that drives brand transformation?

This session tackles a global challenge: empowering women in creative industries to claim their rightful space in leadership. By combining practical negotiation techniques with insights into gender dynamics, it provides actionable tools to overcome barriers and build confidence. Attendees will gain business acumen, leadership skills, and tactics to strengthen their professional presence, turning challenges into opportunities. Questions answered: – How can self-awareness help women bridge the gap between their value and their pay? – What gender-related negotiation challenges do women face, and how can they turn them into strengths? – How can business acumen, financial literacy, body language, negotiation tactics and communication skills empower women to secure raises, promotions and leadership roles?”