All the Good Stuff happening at the Lions
Monday
Can We Change the World by Changing Consumer Demand?
2025-06-16
11:45-12:30
Change Brands are among the fastest growing in the world while making a positive impact. They show that the best way to change the world is to change how people spend their money. Hear from Chris Baker, Author of Obsolete: How Change Brands are Changing the World and Lena Roland, Content Director, WARC. The talk will leave you in no doubt that the best way to deal with disruption and unlock growth is to think like a founder.
Chris Baker, Author of Obsolete
Lena Roland, Content Director, WARC
- Rotonde Stage, Rotonde
Changing Minds: Shift Global Perspectives Through Big-Screen Storytelling
2025-06-16
13:45—14:15
“Big-screen storytelling has the power not just to entertain, but to change minds. SAWA President and Pearl & Dean CEO Kathryn Jacob OBE joins acclaimed filmmaker Gurinder Chadha OBE to explore how cinema can challenge entrenched norms, disrupt bias and reframe global perspectives on identity, inclusion and equality. From ‘Bend It Like Beckham’ to ‘Blinded by the Light’, Gurinder’s films have moved hearts and opened minds. She shares her creative craft and reflects on shifting perspectives within a traditionally narrow industry. Questions answered: – How can cinema spark cultural change and influence societal perspectives? – What storytelling techniques can creatives use to challenge norms and shift audience perspectives? – How has Gurinder Chadha’s journey challenged creative industry norms, and what more needs to be done to open doors for diverse voices?””- Gurinder Chadha OBE, Film Director, Writer, and Producer, Bend It Networks – Kathryn Jacob OBE, Author, SAWA President, and Pearl & Dean CEO, SAWA”
Kathryn Jacob OBE
Gurinder Chadha OBE
- Debussy Theatre, The Palais
The Challenger Academy’s Michael Lee, Best-Selling Author and Paralympic Medallist Amy Purdy
2025-06-16
14:00—14:45
“The Changemakers series spotlights the inspiring people who champion underrepresented voices and ignite business, cultural or social transformation. Prepare to be inspired to chart your path and rewrite the narrative through candid conversations and actionable takeaways. This series is created by Cannes Lions in partnership with The Brandtech Group. Questions answered: – How to drive change in your organisation and beyond? – How to address inclusivity and equality in today’s world? – What are the proven frameworks to make the world a better place?”
Michael Lee, Co-Founder, The Challenger Academy
Amy Purdy Bestselling Author, Paralympic Medallist, Thought Leader @AmyPurdyGurl
- Terrace Stage, The Terrace
Tuesday
Impact Innovators: Building a Healthier World
2025-06-17
10:00—10:30
Half of the world’s population still lacks access to basic care. Not because solutions don’t exist, but because the right people haven’t been given the right support to scale them. Healthcare entrepreneurs are designing life-changing solutions, rethinking care models, and building impactful businesses. Yet, many lack funding and networks. Join Reckitt and Serena Williams as they discuss how businesses, investors, and change-makers can lead through fresh ideas, diverse voices, and reimagined systems, proving that investing in impact innovators builds a healthier world for everyone. Questions answered: – How do we uncover and support existing solutions to scale? – How should brands incorporate causes and values internally and externally? – Doing good vs looking good – can brands focus on both?
Serena Williams, Founder and Entrepreneur, Serena Ventures Healthcare
Sheila Redzepi, CC and CAO, Reckitt
- Lumière Theatre, The Palais
Future Gazers: Neuemotion, Cognitiv, United Nations Development Program
2025-06-17
13:00 — 13:45
Part of the Future Gazers series, where our hand-selected visionaries will paint a picture of our world 18 months from now. Attendees will get the scoop on what’s a fad, what’s sticking around, and what is still to come. Included in the panel is Boaz Paldi, Chief Creative Officer at the United Nations Development Programme.
Boaz Paldi Chief Creative Officer United Nations Development Programme
Robin Wood SVP of Production neuemotion & Aaron Andalman Chief Science Officer and Co-Founder Cognitiv
- Terrace Stage, The Terrace
Changemakers Presents: The Accessibility Revolution | Forbes’ Top 100 Impact-Makers
2025-06-17
14:15—14:45
“Join us for the unveiling of the Forbes Accessibility 100 – spotlighting the 50 individuals and 50 companies transforming the future of accessibility for people with disabilities, including physical, sensory and neurodivergent conditions. From AI-generated vision to breakthroughs in mobility, inclusive education, adaptive sports and the arts, this panel celebrates the global trailblazers reimagining what’s possible.
Brad Heaven Co-Founder All Access Life
Herrlinger Sr Director, Global Accessibility Policy and Initiatives Apple
- Terrace Stage, The Terrace
Workshop: Earn Your Worth – The Negotiation Playbook for Women in Creativity (Option #1)
2025-06-17
15:00—16:00
This session tackles a global challenge: empowering women in creative industries to claim their rightful space in leadership. By combining practical negotiation techniques with insights into gender dynamics, it provides actionable tools to overcome barriers and build confidence. Attendees will gain business acumen, leadership skills, and tactics to strengthen their professional presence, turning challenges into opportunities. Questions answered: – How can self-awareness help women bridge the gap between their value and their pay? – What gender-related negotiation challenges do women face, and how can they turn them into strengths? – How can business acumen, financial literacy, body language, negotiation tactics and communication skills empower women to secure raises, promotions and leadership roles?”
Laura Florence, Chief Creative Officer, Rise & Run, MORE GRLS
Larissa Zucatelli, Chief Business Officer, MORE GRLS
- The Workshop Room, The Palais
Luxury for Everyone – Changing Perceptions of Disability
2025-06-17
15:30—16:00
HERALBONY, in partnership with Dentsu Inc., is reshaping the narrative around disabilities, exploring how luxury brands can transform from exclusive symbols into inclusive forces for good. Learn how brand, agency, and disabled artists collaborate to shift perceptions and contribute to societal prosperity through creativity. Includes a live drawing performance by a HERALBONY artist. Questions answered: – What strategies are shaping the future of luxury brands? – What role does creativity play in shifting perceptions of disabilities? – What is the secret to a long-lasting client-agency relationship that drives brand transformation?
Takaya Matsuda, Co-CEO, HERALBONY Co., Ltd. & Kinami Hasegawa, Creative Director, Dentsu Inc.
Satoru Kobayashi, Artist, Lumbini Museum of Art, Iwate – Shota Matsuda
- Debussy Theatre, The Palais
Wednesday
The Positivity Effect: Engineering Brand Love
2025-06-18
8:00AM - 10:30AM
We will explore how positive media contexts and messages can create a powerful, positive association with your brand, driving increased trust, sales, and brand love.
- The Microsoft Beach @ La Plage Ondine - 64 Boulevard de la Croisette
Workshop: Earn Your Worth – The Negotiation Playbook for Women in Creativity (Option #2)
2025-06-18
12:00—13:00
This session tackles a global challenge: empowering women in creative industries to claim their rightful space in leadership. By combining practical negotiation techniques with insights into gender dynamics, it provides actionable tools to overcome barriers and build confidence. Attendees will gain business acumen, leadership skills, and tactics to strengthen their professional presence, turning challenges into opportunities.Questions answered: – How can self-awareness help women bridge the gap between their value and their pay? – What gender-related negotiation challenges do women face, and how can they turn them into strengths? – How can business acumen, financial literacy, body language, negotiation tactics and communication skills empower women to secure raises, promotions and leadership roles?
Laura Florence, Chief Creative Officer, Rise & Run, MORE GRLS
Larissa Zucatelli, Chief Business Officer, MORE GRLS & Camila Moletta, Founder, MORE GRLS”
- The Workshop Room, The Palais
Winning the Attention Scrum: Purpose Meets Power in Creator Partnerships
2025-06-18
14:10—14:30
This panel, led by Traackr, features beauty brand Maybelline and Olympic rugby star Ilona Maher to showcase the winning strategy behind their impactful partnership. Discover how to balance brand authenticity with viral trends, identify new creator partners, and inspire brand love through purpose-driven marketing.
Sarah Shaker, VP, Advocacy and Influence | Luxe Division, L’Oréal
Ilona Maher, Creator and rugby player (Olympic Medalist)” Purpose Marketing
- Stagwell's SPORT BEACH, La Plage Du Festival
Thursday
Real Talk - How Advertising Can Phase Out Fossil Fuels
2025-06-19
12:00—13:00
Hosted by ACT Climate Labs. Explore what the transition away from fossil fuel clients can look like in practice while acknowledging the pressures, trade-offs, and opportunities that come with it.
Lucy von Sturmer Founder and CEO Creatives for Climate
Lisa Merrick-Lawless Co-Founder and Director Purpose Disruptors
- The Workshop Room, The Palais
Workshop: The DEI Challenge – Put Your Ideas to the Test (Option #2)
2025-06-19
13:30—14:30
“Ready to elevate your creative process and design more inclusive campaigns? Learn how to use the Perspectivas cards to analyse your own projects, identify issues you’ve not considered and foster collaborative discussions around DEI. This hands-on activity provides strategies and tools to help build awareness, shift mindsets and ensure your campaigns authentically connect with diverse audiences.
Alejandra Haro, Publicitarias Mexico Ambassador, Publicitarias” Diversity & Inclusion
Emilia Åström, Learning Experience Designer and Facilitator, Publicitarias
- The Workshop Room, The Palais
Workshop: The DEI Challenge – Put Your Ideas to the Test (Option #1)
2025-06-19
10:30—11:30
Ready to elevate your creative process and design more inclusive campaigns? Learn how to use the Perspectivas cards to analyse your own projects, identify issues you’ve not considered and foster collaborative discussions around DEI. This hands-on activity provides strategies and tools to help build awareness, shift mindsets and ensure your campaigns authentically connect with diverse audiences.
Emilia Åström, Learning Experience Designer and Facilitator, Publicitarias
Alejandra Haro, Publicitarias Mexico Ambassador, Publicitarias” Diversity & Inclusion
- The Workshop Room, The Palais
Creativity as Resistance. A Meet-Up with the ERA Community "The rollback is real. Around the world, DEI is being deprioritised, defunded and dismantled. But not here.
2025-06-19
11:15—12:00
Join us at this interactive meet-up to co-create a vision for the future of inclusion in our industry. Together, we’ll build ‘The ERA Playbook for DEI Resilience’, a tangible toolkit to take beyond the Festival. You’ll make exciting connections, exchange bold ideas and leave with practical tactics.
Frank Starling VP, Chief Diversity, Equity and Inclusion Officer LIONS
Maxine Duggins Senior DEI Executive LIONS
- Terrace, The Terrace
Kill ‘Em With Positivity: A Meet-Up with Goodvertising’s Thomas Kolster
2025-06-19
14:30—15:15
In a world increasingly angry and divided, values-driven efforts are often met with skepticism or hostility. This meet-up explores activism rooted in positivity, empathy, and love. Discuss how to show up with strength and grace even in conflict, and discover the power of positive storytelling to energize the sustainability space. Meet fellow ‘positivity warriors’ and leave inspired and recharged.
Thomas Kolster, Mr Goodvertising, Author, Speaker and Marketing Activist, Goodvertising
- Debussy Foyer, The Palais
Rewrite Marketing’s Future: The CMO’s Blueprint for a Better World
2025-06-19
15:30—16:00
Three CMOs involved in the development of the UN’s CMO Blueprint for Sustainable Growth share details of this practical guide to help marketers move from intent to action.
- Terrace Stage, The Terrace
Friday
The Cannes LionHeart Seminar
2025-06-20
10:30—11:00
Hear from this year’s recipient of the Cannes LionHeart – one of the Festival’s most prestigious Awards given to a person who has harnessed their position to make a significant and positive difference to the world. Join them for a powerful keynote ahead of receiving the Award during the Festival’s legendary final Awards Show. –
Sonita Alizadeh, Human rights activist, musician and author
- Debussy Theatre, The Palais
Climate Information Integrity before COP30
2025-06-20
13:15—13:45
In the most critical decade in human history, we are at a crossroads. Do we stay on the same course or do we use our creative, financial and community power to tackle the biggest brief of our lives – climate change? But how, when at the same time as facing the threat to a liveable future, and the rise of AI, we can no longer trust information presented to us? We will unpack the biggest issues facing humanity in advance of COP30 and explain the UN’s Global Principles for Information Integrity and the Global Initiative for Information Integrity on Climate Change led by the UN, UNESCO and the Government of Brazil, launched at the G20 in Rio de Janeiro. INSIGHTS & TRENDS CONTENT STREAM Explore the strategic challenges, consumer behaviours, cultural shifts and creative thinking driving the industry forward. The Insights & Trends content stream at Cannes Lions includes contributions from Contagious.
João Brant, Secretary of Digital Policies – Social Communication Secretariat Presidency of the Republic of Brazil & Jake Dubbins Co-Chair Conscious Advertising Network
Tarja Turtia Senior Programme Specialist UNESCO & Charlotte Scaddan Senior Adviser on Information Integrity United Nations
- The Forum, Rotonde
