ACT with Courage Exhibition 2025
Discover the Power of Creativity for Good
Step into the ACT with Courage exhibition — a global showcase of creative courage, where ideas spark change and campaigns inspire action.
In 2025, 100 campaigns, developed by 74 agencies across 32 countries, come together to highlight how bold communication can tackle today’s most urgent social and environmental challenges.
Visitors are encouraged to take part and raise their voices with courage by voting for their favourite campaigns all week long.
Four Themes, One Purpose
Visit the online exhibition. You are the Jury. Vote with Courage!
PARTICIPATING AGENCIES IN 2025 EXHIBITION!
Welcome to The Lions Sustainability Hub
Co-curated by ACT Responsible and Lions, the Hub is the Festival’s central destination for delegates passionate about building a sustainable future for our industry.
Home to the ACT Responsible Exhibition, the Hub also hosts a diverse lineup of partners, programming, and experiences — all designed to inform, inspire, and equip you to take practical action in your creative role.
16-20 June daily Programme
Step into the role of a juror at Cannes Lions with ACT Responsible! vote for their favourite campaigns throughout the week — a chance to raise your voice with courage and support creativity that makes a difference.
Every day from 9am – 6pm
Debussy Foyer, The Palais (badge required)
Guided tours. Join the ACT Responsible and Lions teams every day for a special guided tour of the Hub. Discover the stories behind the campaigns and explore how creativity can drive change.
Every day from 9am – 6pm
Debussy Foyer, The Palais (badge required)
Immerse yourself in the EverGrow Greenhouse, a unique interactive experience to explore the UN Global Compact’s CMO Blueprint for Sustainable Growth and discover its real-world impact. Meet the UN team in the Hub to connect and grow together.
🕐 2-4pm Mon-Wed
Debussy Foyer, The Palais (badge required)
Join Ad Net Zero, IAB Europe, Impact Plus, and Mastercard for a key discussion on sustainable advertising and the updated Global Media Sustainability Framework, including new Digital Data Guidance to close data gaps and improve accuracy in the digital space.
📆17 June 9.30-10am
Debussy Foyer, The Palais (badge required)
Join Thomas Kolster for this unique Festival Meet-Up to explore activism rooted in positivity, empathy, and love. Connect with others, learn to navigate conflict with grace, and discover the power of positive storytelling as your secret weapon.
📆19 June 14:30-15:15am
Debussy Foyer, The Palais (badge required)
Live from the Studio
How creativity builds access, equity, and belonging ? Featuring voices from VML, McCann/Valuable 500, Goodvertising, and LIONS, the panel explores how creative leaders can embed access, equity, and belonging—from inclusive storytelling to structural change.
📆 16 June 10.30am
Debussy Foyer, The Palais (badge required)
So Many Dicks, So Much Impact : A behind-the-scenes look into the groundbreaking “So Many Dicks” campaign, the Change the Board Game initiative and the future of responsible marketing – directly from the people bringing it to life. Join Oberland team and speakers, for as impactful talk.
📆 16 June 1pm
Debussy Foyer, The Palais (badge required)
Powerful Collaborations for Positive Change. Join Béatrice de Noray from Bel, Poppy Mason-Watts from Waterbear, Thomas Kolster & Laurent Dumouchel, Chief Growth Officer at Ipsos, for a pivotal conversation on how strategic collaborations can accelerate impact.
📆 17 June 12pm
Debussy Foyer, The Palais (badge required)
Creativity in Defence of Truth and Rights ? From threats against journalists to declining voter turnout and digital insecurity, democracy faces increasing pressure. Learn how to use communication to defend freedom of expression, inspire civic action, and bring changemakers into the fold.
📆 17 June 1pm
Debussy Foyer, The Palais (badge required)
Building a Brand That Matters! Join Maddy Cooper, CEO & Founder of Flourish, along with
Preeti Srivasta from Asahi Group Holdings and Deb Caldow from Diageo and Thomas Kolster from Goodvertising to discover how bold brands are turning sustainability into market leadership.
📆 17 June 12pm
Debussy Foyer, The Palais (badge required)
Blueprint for Change : How creativity accelerates sustainable business leadership. Join leaders from ACT Responsible, Cannes Lions, Intrepid Travel and the UN Global Compact to discover how marketing can drive meaningful change.
📆 18 June 10.30am
Debussy Foyer, The Palais (badge required)
Can Brands Stay Human in the Age of AI? Join us for a thought-provoking discussion on how artificial intelligence is reshaping brand communication. Discover how companies can maintain a human touch through expert insights, interactive workshops, and peer networking.
📆 18 June 1pm
Debussy Foyer, The Palais (badge required)
Exclusive interview brought by IAA Global and Netza&Co : Oskar Metsavaht, Creative Director of Osklen and Founder of Instituto-E—shares his visionary perspective on sustainable human development as a foundation for peace, cultural transformation, and global responsibility.
📆 18 June 2pm
Debussy Foyer, The Palais (badge required)
Creativity for a Regenerative Future. Join purpose‑driven thinker Thomas Kolster live for session that brings together changemakers from advertising, activism, and the United Nations to ask: how can creative industries move beyond awareness to build a regenerative future?
📆 19 June 11am
Debussy Foyer, The Palais (badge required)
Highlights Invitation
Open House For Good – A special moment celebrating inclusivity, collaboration and inspiration ! You are all welcome to discover the ACT Exhibition and vote for your favorite campaigns. The doors will be open by special guest Oskar Metsavaht, visionary Brazilian artist, founder of Osklen, and UNESCO Goodwill Ambassador for Sustainability.
📆 Wednesday, June 18th
🕐 2.30pm – 4.30pm
Lions Sustainability Hub (no badge required) – Meeting Point: Steps of the Cannes Tourist Office
ACT Tributes to Creativity & Champions of Good. A Celebration of the winning campaigns of the public vote and the Champions of Good 2025. An Amazing moment for all members of ACT Community to gather and celebrate the very best of Creativity under this year’s them ACT with Courage!
Thursday, June 19th
🕐 5pm – 6.30pm
RTL Beach (no badge required)
We are an international non-profit organization. We believe in the power of advertising to inspire positive change.
We bring together a global community of agencies, brands, NGOs, and institutions committed to using creativity as a force for good.
At the heart of our mission are five guiding values: courage, purpose, integrity, respect, and trust.
Because when communication is led with courage and purpose, it can truly help change the world.
where to find us in cannes
Lions Sustainaility Hub, Debussy Theater, Palais des Festivals et des Congrès de Cannes – 1 Bd de la Croisette, 06400 Cannes
